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95% of healthcare end-buyers who use promo products are satisfied with the ROI they receive.
ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.
This week, our research focuses on the healthcare industry. Health spending was almost 18% of the United States GDP in 2022, or about $4.5 trillion. According to the National Library of Medicine, the healthcare sector is projected to continue expanding in the next 10 years due to increased scientific and technological development as well as increased patient load. However, this sector will also face major challenges like increasing costs, a higher number of uninsured individuals and less pay for providers.
Healthcare end-buyers of promotional products include hospitals, hospice care, medical staffing agencies, nursing homes, pharmacies, private practices, urgent care and rehabilitation centers. ASI Research found that 34% of healthcare end-buyers purchase health and safety products, the highest of any industry surveyed by ASI. According to Counselor State of the Industry data, the healthcare market generated 10.4% of total promo industry sales in 2022, or about $2.7 billion.
79% of education end-buyers would recommend promo products to similar companies
This week, our research focuses on the education industry, a sector which is poised to reach the $10 trillion mark in revenue by 2030. The World Economic Forum predicts that “EdTech” will play a noteworthy role in this vertical, and that AI will have a significant impact on learning experiences and upskilling the workforce of the future. Other trends that may impact the education sector’s growth include increasing enrollment due to the decline during the pandemic, and further diversity, equity and inclusion measures to erase barriers in accessibility.
Education end-buyers of promotional products include elementary and secondary schools, public and private universities, tutoring centers, language schools, technical schools, and special education services. ASI Research found that 55% of education end-buyers purchase bags, the highest of any sector surveyed. Education has long been the number-one market for promo sales, and according to Counselor State of the Industry data, the education market generated 13.1% of total promo industry sales in 2022, or $3.4 billion.